Jones Lang LaSalle IP, Inc. | Boston
The front cover of the marketing package
Inside front cover
Video brochure within foam insert
Booklet and the incorporated screen
Video screen detail
Video brochure back cover
project:
Exchange South End, Video Brochure
client: Jones Lang LaSalle IP, Inc. | Boston
Jones Lang LaSalle IP, Inc. (JLL) is a world leader in commercial real estate services. They buy, build, occupy, and invest in a variety of assets, including industrial, commercial, retail, residential, and hotel real estate.
To market the Exchange South End project (a four-building urban campus situated in Boston's South End neighborhood) the marketing group within JLL Boston, elected to design a video brochure. Once this decision was made, it was up to Warren Impact to manage the production end of the project.
The finished piece consists of a printed paper container that houses a bound booklet with an incorporated flat video screen. When the booklet cover is opened, a custom video describes the 5.6-acre property, the amenities, proximity to businesses, medical centers, recreational facilities as well as dining and entertainment options.
“Brad is my go-to guy when I have some wacky thing that I don't know how to produce myself. He has a wealth of knowledge and resources and can solve the trickiest production dilemmas. Plus he's a good guy - always a plus in my book. If you can't figure out how to do something - call Brad, he’ll figure it out and get it done.”
– Marita Stapleton, Creative Resources at BEAM Interactive