A Video Screen-In-A-Box

Exchange South End, Video Brochure

Jones Lang LaSalle IP, Inc. (JLL) is a world leader in commercial real estate services. They buy, build, occupy, and invest in a variety of assets, including industrial, commercial, retail, residential, and hotel real estate.

To market the Exchange South End project (a four-building urban campus situated in Boston's South End neighborhood) the marketing group within JLL Boston, elected to design a video brochure. Once this decision was made, it was up to Warren Impact to manage the production end of the project.

Video Screen Demonstration

The finished piece consists of a printed paper container that houses a bound booklet with an incorporated flat video screen. When the booklet cover is opened, a custom video describes the 5.6-acre property, the amenities, proximity to businesses, medical centers, recreational facilities as well as dining and entertainment options.

Snail mail still rocks the inbox!

If all goes as intended, once the website is checked out, the marketing piece will become either bulletin board material or something passed around the office.

Forget the latest and greatest online app or social media gadget. If you want to make contact with someone, meet them in person, call them on the phone or send them a printed piece.

Email, blog articles, and social media posts are a great backup, but when you need to communicate, "old school" still gets the job done.

At Warren Impact, we consistently take a one-two-punch to our self-promotion communications. For example, following a summer tune-up of the Warren Impact website, www.warren-impact.com, we created an ink and paper postcard to announce the on-screen updates.

From a content standpoint, the two-sided 4.0" x 6.0" mail piece contains minimal content. However, the unique 'throwback' graphics will at least draw attention to the fact that Warren Impact is only a phone call or email. If all goes as intended, the marketing piece will become either bulletin board material or something passed around the office.